HIPPO-CRIT

By NICK CORASANITI via NYTimes

New Day for America, a “super PAC” supporting Gov. John R. Kasich of Ohio, is aggressively attacking Donald J. Trump, now with a mocking commercial titled “Hippo-Crit” that suggests Mr. Trump belongs in the White House about as much as he belongs in a zoo.

On Screen

Mr. Trump and a hippopotamus, their mouths agape, alternate or share the screen, as a visual device resembles the bars of a cage. Both are seemingly “voiced” by the snorts and grunts of an indeterminate off-screen mammal. Unflattering images of Mr. Trump flip or spin away before surveillance-style images show Trump-brand neckties made in China and his “palatial D.C. hotel” being built by “illegal immigrants.” Available to save the day in the end is Mr. Kasich, shown in a contemplative pose beside an American flag and a large, Oval Office-like window.

The Message

Other attacks on aspects of Mr. Trump’s background have whiffed. But this ad pungently goes after Mr. Trump on two of the red-meat issues that have made him so popular with rank-and-file Republicans: illegal immigration and the outsourcing of American jobs.

Fact Check

Mr. Trump’s name-brand ties are indeed made in China, a decision he defended on grounds that China “has manipulated their currency to such a point that it’s impossible for our companies to compete.” The Washington Post found several workers at Mr. Trump’s Washington hotel project who had entered the country illegally. His campaign says the project is following all applicable laws.

Where

On New Hampshire television stations as part of a $2.5 million ad campaign against Mr. Trump.

Takeaway

Attacking Mr. Trump on immigration and jobs — issues on which he has based much of his campaign — and with the sort of ridicule that Mr. Trump has used on others, could gain Mr. Kasich some much-needed attention.

via IFTTT