Vine Fame: The Social Media Millennials

INSTAGRAM, VINE AND SNAPCHAT: THE SHIFT OF SOCIAL MEDIA MARKETING TO MILLENNIALS

The days of text only ads and billboards are a dying breed.

The response that I often receive to this is also the very same: “but why?”

Plain and simple, your audience is not there.

According to this article on Entrepreneur.com, a study done by the Pew Research Center stated that “71 percent of teens use Facebook, making it the most popular social networking platform among 13-17 year olds. Instagram is the second most popular (used by 52 percent), followed by Snapchat, Twitter and Google+.”

If this is true, why not spend all our social media advertising on Facebook? Here is why that is not a great way to target the millennial audience.

Where should we be spending our advertising money?

Millennials want their information fast. In areas where they can avoid wasting time, they will. Advertising spend would be much more valuable in Instagram and Snapchat rather than in traditional advertising spaces like magazines and newspapers.

This is not just unique to Millennials. Past generations have always wanted information faster and the precious commodity of time has not changed, so what’s the difference?

The difference now is that we are no longer limited by our resources to do so.

Enter the world of Instagram, Vine and Snapchat

Vine

The true power of a 7-second vine is found in news jacking, like Samsung’s launch of its Galaxy Note 4, and the caption that you create for it. A vine isn’t so much the quality of the video that is being shown that is important, but rather the idea you are trying to convey.

Why is Vine effective with Millennials?

• It allows users to create videos by themselves fast
• Quick information, seven seconds or less
• Feedback and views allow viewers to see its virility
• Integrates with Twitter

Vine allows its customers to record, pause and record until the 7 second time frame is up. Much like a cartoon and advertisements of old, it resembles the flipbook models of writing on the edges of paper and flipping to create a quick-moving story. This also allows for a lot of humor in the posts when done right.

Here are some examples of how businesses use Vine to capture its millennial audience:

Lowe’s is a great example of how you implement the loop feature of Vine. You can see that both the lint and debris from the vacuum end up creating the dog in the end of the Vine, which allows users to continually watch without realizing they’ve watched it multiple times. This is a feature of Vine that is very under-utilized but when it is done properly, Millennials love to share it. You can see that Lowe’s vine has been looped over 327,000+ times.

Many millennials are cutting the cord on cable and even avoiding paying for pay-per-view fights because they know they can rely on friends to send them Vine’s. Take alook here at the Ronda Rousey & Holly Holm fight Vine. Again, it’s fast, informative and has the power to go viral. Three things the millennial audience loves.

 

Instagram

benjer1 When Instagram announced that they were going to first integrate with Facebook, most questioned why it would not remain separate from another social media site. Their implementation of video and now advertisements have made Instagram one of the best places to advertise currently. But why?

• It’s quick,
• It’s 15 seconds maximum per video
• Continual User Growth for both personal and business use

What better ideal location to find your millennial audience.

Here are some unique things that individual brands are doing with Instagram and the ways that this targets millennials better than other brands:

Ben N Jerry’s (Source: Instagram)

Positives:

• No Text
• Focused on Product
• Good spacing between products
• Featuring top products

Negatives:

• A GIF or short video could have allowed for better brand recognition and exposure (i.e. Moving in a flavor at a time with an arm at a time)

Why Is Instagram so powerful?

Instagram CEO Kevin Systrom states “what advertisers should really latch onto is the fact that Instagram uses Facebook’s demographic data to serve up ads to the appropriate parties…Facebook helps us provide relevant ads to the users. You don’t want a 50-year-old male who is interested in autos seeing an ad for beauty-care products targeted at teens.”

The power of data, combined with advertising is a powerful tool that many have yet to un-tap on this platform. Visual content is the future of social media and the time to find a quality videographer for your business is now.

Snapchat

In an article by AdWeek, “70% of College Students Post to Snapchat Daily while only 46% post to Twitter daily and Facebook a mere 11%. So, as stated previously, Facebook is being used but it is not the future for digital marketers or for those wanting to capture a high volume of potential customers.

Why is Snapchat a powerful medium?

• It’s quick
• 10 seconds max per video/picture
• Disappears after use
• Over 100 Million Users and continuing to grow

With over 5+ billion views on Snapchat each day, companies like ESPN, Mashable, Time, PEOPLE, CNN, Food Network, National Geographic among others have used this space to create engaging content.

Here are some examples of what brands are doing:

• Goldman Sachs using Snapchat Campus Story to recruit new employees
• Buzzfeed creating graphics to screenshot and send to friends
• CNN highlights a story to show what life is like when you make $7.50 an hour
• CNN shows a story conveying the hot topics including racism in interracial families
• Mashable using the power of lists to engage users in reading some User Generated Content (UGC)

 

What’s next for millennials?

It’s time to get with the UGC and use your customers to create effective and engaging content. After all, this is no longer a world of what you say about your brand. Your customers are now your spokespeople and advocates for your brand. Whether that is positive or negative remains in your hands as to how engaging you are with them.

 

Written by:

Ryan Bennion is a content marketing/sports diehard as well as current founder of content marketing agency, B2Marketing. His experience includes stints in telecommunications, health & wellness and home services verticals. He is also currently a 2016 MBA Marketing Candidate at the University of Phoenix.

Buzzing: The Voice Season 9 Has a Winner! The New Champ Is …

The Voice Season 9 Has a Winner! The New Champ Is …

It’s been a while since Team Adam took home the crown. But when Carson Daly named Jordan Smith the winner of The Voice’s ninth season Tuesday night, Adam Levine earned his third win of the competition.

Just last week, his cover of Queen’s “Somebody to Love” temporarily dethroned Adele’s top spot on the iTunes singles chart. But it was Monday night’s fog-filled performance of “Climb Ev’ry Mountain” from The Sound of Music that secured 22-year-old Smith’s title as the Season 9 champ. Smith reprised the song at Tuesday’s finale after Daly announced his victory.

The Kentucky native also picked “Mary, Did You Know” as his Christmas selection, and sang alongside his coach to The Beach Boys classic “God Only Knows” during the first part of the finale. Team Adam showed their love for the ’60s pop-rock group weeks earlier with a rendition of “Wouldn’t It Be Nice.”

Smith shined from the beginning, when his unique cover of Sia’s “Chandelier” wowed all four coaches during the Blind Auditions. While Levine was the last to turn around, Smith ultimately chose the Maroon 5 frontman who shares his ability to consistently tap into his falsetto range.

The pop singer continued to stun throughout the season, with a rendition of Sam Smith’s “Like I Can” during the battle round, and Adele’s “Set Fire to the Rain” in the knockouts.

With his victory, Smith receives $100,000 and a recording deal with Republic Records. Smith succeeds Season 8 winner Sawyer Fredericks, who hailed from Team Pharrell.

You can read EW‘s full recap of the Season 9 finale here.

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This article originally appeared on Entertainment Weekly. For more stories like this, visit ew.com.


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Buzzing: James Corden remixes ‘Drag Me Down’ for One Direction Carpool Karaoke

James Corden remixes ‘Drag Me Down’ for One Direction Carpool Karaoke

James Corden is the gift to One Direction fandom that keeps on giving.

Though the band is officially on hiatus, the Late Late Show host recorded a Carpool Karaoke segment with the boys when they appeared on the show earlier this month. (You know, the time Harry Styles lost a game of Tattoo Roulette and got inked live on television.)

This latest edition of Carpool Karaoke contains a number of gems, including Liam Payne discovering that Louis Tomlinson kept turning his seat heater on (“My ass is on fire!”), the former blaming Styles for stealing his “seatbelt hole,” and Niall Horan saying he’d marry Selena Gomez in a game of Sleep With/Marry/Cruise.

Musically speaking, Corden treated fans to a makeshift music video for “No Control” when he choreographed the boys in coordinating denim jackets to create the ’90s boy band aesthetic they’ve always eschewed. (The track hails from their fourth album, Four, and was made a DIY single when fans aggressively campaigned to get it radio play.) Also, Corden remixed “Drag Me Down” with a rap verse interlude, and impressed his fellow carpoolees with a high note in “Best Song Ever” that rivaled Payne’s own. Check it out above, and see the music video in GIF form below.

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Credit: Bret Hartman / CBS (One Direction with James Corden)

Published on December 16, 2015 at 08:30AM

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Buzzing: See the Force Awakens cast sing an a cappella medley of Star Wars music

With Jimmy Fallon & The Roots. Yes, even Harrison Ford.

BY CHRISTOPHER ROSEN

What’s better than John Williams’ iconic Star Wars music? John Williams’ iconic Star Wars music sung in the style of a cappella by the cast of The Force Awakens with help from Jimmy Fallon and The Roots.

Fallon debuted the a cappella video on Wednesday’s episode of The Tonight Show Starring Jimmy Fallon mere hours before the first official reviews of Star Wars: The Force Awakens arrive online.

The Tonight Show host has had many of the film’s cast members on as guests over the last few weeks, including Harrison Ford, Daisy Ridley, John Boyega, and Adam Driver. Those stars appear in the a cappella video, as do fellow Force Awakens cast members Oscar Isaac, Gwendoline Christie, Carrie Fisher, and even Chewbacca.

Watch the medley of Williams’ score – including the main Star Wars theme and the “Imperial March” – in the video below.

 

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Buzzing: 5 Foods That Will Whiten Your Teeth Naturally

5 Foods That Will Whiten Your Teeth Naturally

BY: ALEXIS BENNETT

From over-the-counter strips to professional treatments at a dentist’s office, the options for achieving bright pearly whites are endless. Unfortunately, each remedy has its pros and cons. Some aren’t able to whiten every single tooth, while others could result in tooth sensitivity.

But if you’re searching for a gentler way to achieve a bright smile—even on the those hard to reach molars—you’re in luck. Thanks to mother nature there are also organic ways to protect your smile and reveal a natural whiteness without the harsh products. Several foods like raw vegetables and fresh fruits contain key ingredients that shield teeth from decay and combat hard-to-remove plaque. Don’t believe us? Try them for yourself. We’ve gathered our favorite foods below to help you achieve a brighter smile with every bite.

Instead of steaming, eat the crispy florets of this green vegetable raw. The nutritional veggie can act as a natural toothbrush that can clean teeth as you chomp away. Plus, the high levels of iron can coat the enamel to help ward off stains, harmful bacteria, and acid erosion.

Oranges
Don’t throw the peel away. Contrary to popular belief, orange peels are not acidic like other citrus counterparts. The skin of the fruit contains variants of vitamin C, which can be a substitute for harsh teeth whiteners. Thoroughly wash off the peel, then rub the inner, white portion across the surface of the enamel to fight tartar buildup and minimize plaque.

Strawberries
A paste made of strawberries and baking soda has been known for years to reveal a naturally whiter smile. The malic acid in the bright fruit acts as a whitener from mother nature, but brushing afterwards is a must since the berry also contains sugars.

Carrots
This crunchy veggie has an abrasive surface that stains don’t stand a chance next to. Besides just snacking on a raw carrot, try rubbing the bright roots against your teeth for a quick smooth polish.

Cheese
Lactic acids in cheeses will help guard teeth against future decay. Cut a hard slice like aged gouda. The tough surfaces can also nix stains that are caused by the build-up of food particles.

Published on December 16, 2015 at 07:55AM

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