Sir Richard Branson, the billionaire founder of Virgin Group, is scheduled to deliver the keynote address at the invite-only, black-tie fundraiser while former 98 Degrees pop star Jeff Timmons will handle emcee duties.
Branson will participate in a moderated discussion by actress Jane Seymour. Honorees at the event include astronaut Buzz Aldrin (Lifetime Achievement Award) and American businessman and philanthropist John Paul DeJoria (Legacy of Inspiration Award).
Live performances at the event, which will also feature a celebrity poker tournament, will come courtesy of DJ Paul Oakenfold, Robert “Kool” Bell of Kool & the Gang, Chanel West Coast, the Stafford Brothers and DJ Sarah Robertson. There’s also a fashion show on the schedule from Hemp Blue.
Event proceeds benefit Community Inspiring Today’s Youth (CITY), a non-profit organization that supports and mentors underserved teens and young adults in developing their own start-up businesses in L.A. Sponsors include AirVuz, JetSmarter, Seed Invest, Bella Magazine, OK! TV, Modern Luxury Angeleno, Foreground Media, Hemp Inc., King Size LED Displays and BlairBones Media.
In a statement, City Gala executive producer Ryan Long says: “We are honored to have such an incredible roster of distinguished guests joining us to raise visibility for these important charitable causes.”