The Real Cause of the Flint Crisis

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Written by: JACOB S. HACKER AND PAUL PIERSON

The shocking crisis in Flint—where state cost-cutting mandates led to lead-tainted water that has poisoned thousands of children—has become a metaphor for American political dysfunction. Yet it should also be a reminder of how much Americans’ health and well-being depend on effective public policies. Rather than see Flint as another case of government failure, reinforcing distrust and cynicism, Americans should instead see it as a call to action. Using the power of government, American society once solved problems like those now plaguing Flint and too many other communities. And it could do so again, if it overcame the widespread amnesia about the enormous benefits of active, responsive government… Read Entire Article HERE

 

 

 

Tori Kelly, Gregory Porter, Corinne Bailey Rae Draw a Powerful Crowd to Capitol’s Grammy Showcase

2/11/2016 by

Perhaps no moment at tonight’s Capitol Music Group Grammy party encapsulated the raison d’être behind the wall-to-wall industry festivities this week more than Tori Kelly‘s exquisite 3-song solo set. Here, holding court in the middle of Capitol’s legendary Studio A and basking in the 23-year old Grammy nominated singer’s acoustic strums and warm croon, stood the power triumvirate of Capitol Music Group chairman Steve Barnett, Universal Music Group Chief Financial Officer and svp Boyd Muir, and Kelly’s high-profile manager Scooter Braun of SB Projects, a power center reveling in a moment.

This Grammy kick-off event, like many to follow this week, is nothing if not an opportunity for the music business to celebrate their accomplishments, showcase their artists, thank their hardworking staffs, see, be seen. And hear incredible music. Sandwiched between Kelly’s impressive set on this night were two Grammy-winning Capitol stunners: Blue Note’s jazz-soul phenom Gregory Porter, who Blue Note president Don Was called his “favorite artist in the world,” and Corinne Bailey Rae, who debuted fantastic new material, her first in six years.

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Capitol’s Studio A, as expected, was chockablock with executives, including recently promoted Harvest Records co-GMs Piero Giramonti and Jacqueline Saturn; CMG COO Michelle Jubelirer and publicity director Ambrosia Healy (who introduced Bailey Rae, with whom she’s worked for over a decade); Capitol executive vice presidents Greg Thompson and Scott Greer; Kate Denton and Vince Quintero, still kvelling over the success of Empire of the Sun‘s Super Bowl synch (which saw “The Dreamer” used in a Honda ad); and publicist Erin Cooney, who spoke enthusiastically about Alabama Shakes’ four Grammy noms.

But the evening was not only for Capitol employees. Also in attendance were KCRW’sMorning Becomes Eclectic DJ Jason Bentley and his producer Rachel Reynolds; former MTV and Viacom president Van Toffler; CAA’s Carole Kinzel; Ellen booker Jonathan Norman; Fender marketing exec B.J. Caretta, who spoke enthusiastically of the guitar company’s new LA offices slated to open in June; and Jason Owen, manager of Kacey Musgraves and Little Big Town.

The event arrived on the heels of Capitol’s Periscope live-stream, a peek at Studio A earlier in the day, and five days before the Feb 15 Grammy Awards, being broadcast live on CBS from L.A.’s Staples Center.

Diddy to Host Post-Grammys City Gala Fundraiser at Playboy Mansion

2/10/2016 by

Diddy has determined his post-Grammys plans: The mogul will host the CITY Gala Fundraiser at the Playboy Mansion on Feb. 15 following the big show.

Sir Richard Branson, the billionaire founder of Virgin Group, is scheduled to deliver the keynote address at the invite-only, black-tie fundraiser while former 98 Degrees pop star Jeff Timmons will handle emcee duties.

Grammys 2016: All Our Coverage

Branson will participate in a moderated discussion by actress Jane Seymour. Honorees at the event include astronaut Buzz Aldrin (Lifetime Achievement Award) and American businessman and philanthropist John Paul DeJoria (Legacy of Inspiration Award).

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Live performances at the event, which will also feature a celebrity poker tournament, will come courtesy of DJ Paul Oakenfold, Robert “Kool” Bell of Kool & the Gang, Chanel West Coast, the Stafford Brothers and DJ Sarah Robertson. There’s also a fashion show on the schedule from Hemp Blue.

Event proceeds benefit Community Inspiring Today’s Youth (CITY), a non-profit organization that supports and mentors underserved teens and young adults in developing their own start-up businesses in L.A. Sponsors include  AirVuz, JetSmarter, Seed Invest, Bella Magazine, OK! TV, Modern Luxury Angeleno, Foreground Media, Hemp Inc., King Size LED Displays and BlairBones Media.

Grammy Nominations 2016: See All the Nominees

In a statement, City Gala executive producer Ryan Long says: “We are honored to have such an incredible roster of distinguished guests joining us to raise visibility for these important charitable causes.”

This article was originally published by The Hollywood Reporter & Curated from Billboard for SocialCurrentcy.

Vine Fame: The Social Media Millennials

INSTAGRAM, VINE AND SNAPCHAT: THE SHIFT OF SOCIAL MEDIA MARKETING TO MILLENNIALS

The days of text only ads and billboards are a dying breed.

The response that I often receive to this is also the very same: “but why?”

Plain and simple, your audience is not there.

According to this article on Entrepreneur.com, a study done by the Pew Research Center stated that “71 percent of teens use Facebook, making it the most popular social networking platform among 13-17 year olds. Instagram is the second most popular (used by 52 percent), followed by Snapchat, Twitter and Google+.”

If this is true, why not spend all our social media advertising on Facebook? Here is why that is not a great way to target the millennial audience.

Where should we be spending our advertising money?

Millennials want their information fast. In areas where they can avoid wasting time, they will. Advertising spend would be much more valuable in Instagram and Snapchat rather than in traditional advertising spaces like magazines and newspapers.

This is not just unique to Millennials. Past generations have always wanted information faster and the precious commodity of time has not changed, so what’s the difference?

The difference now is that we are no longer limited by our resources to do so.

Enter the world of Instagram, Vine and Snapchat

Vine

The true power of a 7-second vine is found in news jacking, like Samsung’s launch of its Galaxy Note 4, and the caption that you create for it. A vine isn’t so much the quality of the video that is being shown that is important, but rather the idea you are trying to convey.

Why is Vine effective with Millennials?

• It allows users to create videos by themselves fast
• Quick information, seven seconds or less
• Feedback and views allow viewers to see its virility
• Integrates with Twitter

Vine allows its customers to record, pause and record until the 7 second time frame is up. Much like a cartoon and advertisements of old, it resembles the flipbook models of writing on the edges of paper and flipping to create a quick-moving story. This also allows for a lot of humor in the posts when done right.

Here are some examples of how businesses use Vine to capture its millennial audience:

Lowe’s is a great example of how you implement the loop feature of Vine. You can see that both the lint and debris from the vacuum end up creating the dog in the end of the Vine, which allows users to continually watch without realizing they’ve watched it multiple times. This is a feature of Vine that is very under-utilized but when it is done properly, Millennials love to share it. You can see that Lowe’s vine has been looped over 327,000+ times.

Many millennials are cutting the cord on cable and even avoiding paying for pay-per-view fights because they know they can rely on friends to send them Vine’s. Take alook here at the Ronda Rousey & Holly Holm fight Vine. Again, it’s fast, informative and has the power to go viral. Three things the millennial audience loves.

 

Instagram

benjer1 When Instagram announced that they were going to first integrate with Facebook, most questioned why it would not remain separate from another social media site. Their implementation of video and now advertisements have made Instagram one of the best places to advertise currently. But why?

• It’s quick,
• It’s 15 seconds maximum per video
• Continual User Growth for both personal and business use

What better ideal location to find your millennial audience.

Here are some unique things that individual brands are doing with Instagram and the ways that this targets millennials better than other brands:

Ben N Jerry’s (Source: Instagram)

Positives:

• No Text
• Focused on Product
• Good spacing between products
• Featuring top products

Negatives:

• A GIF or short video could have allowed for better brand recognition and exposure (i.e. Moving in a flavor at a time with an arm at a time)

Why Is Instagram so powerful?

Instagram CEO Kevin Systrom states “what advertisers should really latch onto is the fact that Instagram uses Facebook’s demographic data to serve up ads to the appropriate parties…Facebook helps us provide relevant ads to the users. You don’t want a 50-year-old male who is interested in autos seeing an ad for beauty-care products targeted at teens.”

The power of data, combined with advertising is a powerful tool that many have yet to un-tap on this platform. Visual content is the future of social media and the time to find a quality videographer for your business is now.

Snapchat

In an article by AdWeek, “70% of College Students Post to Snapchat Daily while only 46% post to Twitter daily and Facebook a mere 11%. So, as stated previously, Facebook is being used but it is not the future for digital marketers or for those wanting to capture a high volume of potential customers.

Why is Snapchat a powerful medium?

• It’s quick
• 10 seconds max per video/picture
• Disappears after use
• Over 100 Million Users and continuing to grow

With over 5+ billion views on Snapchat each day, companies like ESPN, Mashable, Time, PEOPLE, CNN, Food Network, National Geographic among others have used this space to create engaging content.

Here are some examples of what brands are doing:

• Goldman Sachs using Snapchat Campus Story to recruit new employees
• Buzzfeed creating graphics to screenshot and send to friends
• CNN highlights a story to show what life is like when you make $7.50 an hour
• CNN shows a story conveying the hot topics including racism in interracial families
• Mashable using the power of lists to engage users in reading some User Generated Content (UGC)

 

What’s next for millennials?

It’s time to get with the UGC and use your customers to create effective and engaging content. After all, this is no longer a world of what you say about your brand. Your customers are now your spokespeople and advocates for your brand. Whether that is positive or negative remains in your hands as to how engaging you are with them.

 

Written by:

Ryan Bennion is a content marketing/sports diehard as well as current founder of content marketing agency, B2Marketing. His experience includes stints in telecommunications, health & wellness and home services verticals. He is also currently a 2016 MBA Marketing Candidate at the University of Phoenix.

The Epic Hillary Clinton Biography

In the Beginning… God Made Hillary

A hard and pragmatic leader, outspoken advocate for social justice and women’s rights, and resilient and clever politician, Hillary Rodham Clinton has accomplished numerous “firsts” in her roles as very first Lady of the United States, U.S. Senator, presidential applicant, and Secretary of State. As she put it in her 2003 memoir Dwelling Background,

“My mom and my grandmothers could never have lived my lifestyle my father and my grandfathers could never have imagined it. But they bestowed on me the guarantee of America, which made my existence and my options feasible.”

She has also produced several enemies and grew to become one of the most extremely polarizing figures in modern political history.

A Normal Textbook Suburban Up-bringing

The eldest daughter of Hugh and Dorothy Rodham’s a few youngsters, Hillary Diane Rodham was born in Chicago on October 26, 1947. Her father, operator of a tiny material fabric organization, was a staunch Republican from Pennsylvania. Her mom, a closet Democrat who still left her personal dysfunctional property at 14 to function as a nanny, was affectionate and levelheaded. From her dad and mom, Hillary discovered thrift, tough function, self-reliance, support to others, and a enjoy of God and place. Her mom inculcated a deep respect for finding out and coached her younger daughter to struggle back towards bullies: “You have to stand up for your self,” she advised Hillary. “There’s no place in this home for cowards” (Hillary Rodham Clinton, Living Historical past, Simon & Schuster, 2003,twelve). In a discussion during her 2008 campaign, Hillary Clinton would credit history her mother as her defining inspiration, a girl “who by no means received a possibility to go to college, who had a very difficult childhood, but who gave me a perception that I could do no matter what I established my thoughts [to].”

When Hillary was a few a long time aged, the Rodham family moved into a two-story brick property in Park Ridge, Illinois. Hillary participated actively in her Methodist church, excelled in the town’s initial-charge community colleges, and shown an early desire in politics.

Hillary’s Dawning of Political Age in the 1960s

By means of her teenage a long time, Hillary mirrored her father’s political leanings. At thirteen, she canvassed the South Side of Chicago right after Richard Nixon’s defeat by John F. Kennedy, and she volunteered for Barry Goldwater’s marketing campaign in 1964. In 1965, she enrolled as a political science main at Wellesley School, the place she became the president of the Young Republicans Club her freshman calendar year.

But the tumultuous many years of the sixties opened Hillary’s brain to new political views. After listening to Dr. Martin Luther King, Jr. converse in 1962, Hillary commenced to develop sturdy thoughts about civil legal rights, social justice, and the Vietnam War. By 1968, she was exploring the political landscape and working for politicians of both events.She supported Eugene McCarthy’s (D-Minn) presidential marketing campaign, served as a summertime intern for the Home Republican Conference (attending the Republican National Conference as a volunteer to draft Nelson Rockefeller), and witnessed the protests at the Democratic Nationwide Convention in Chicago. Before the conclude of that yr, she determined to depart the Republican Celebration — or as she afterwards put it, “it left her.”

Pragmatic Activist

As president of the student authorities at Wellesley, Hillary grew to become an activist dedicated to working within the method. Looking for to ward off violence in the wake of King’s assassination, she assisted manage a disciplined two-day strike on campus and labored as a liaison to channel constructive dialogue and significant action. Her commencement address garnered nationwide consideration in Daily life journal.

Hillary Clinton Education: As a scholar at Yale Legislation College, Hillary ongoing to pursue her passions in social justice, kids and family members, and politics. She was on the board of the Yale Overview of Regulation and Social Motion, worked at the Yale Kid Research Center, took on circumstances of youngster abuse, volunteered at New Haven Legal Providers, and investigated the troubles of migrant workers for Walter Mondale’s Subcommittee on Migrant Labor. In her submit-graduate calendar year, she ongoing her function researching kids and medicine and served as personnel lawyer for the Children’s Protection Fund in Cambridge, Massachusetts.

An Absolute Force of Nature

In the spring of 1971, Hillary introduced herself to Invoice Clinton, whom she experienced witnessed around the Yale campus. Bill had “a vitality that appeared to shoot out of his pores,” (Residing History, 52) she reflected. They shared a frequent desire in social justice and politics, and started what would be a lifelong relationship.

In 1974, when Invoice returned to Arkansas to go after his political occupation, Hillary moved to Washington to function as a member of the impeachment inquiry employees advising the Property Committee on the Judiciary throughout the Watergate scandal investigation. When President Richard Nixon resigned later on that 12 months, it brought Hillary’s task to an end, and she made the life-defining decision to go to Fayetteville, Arkansas to be with Monthly bill. The following 12 months they wed in a modest ceremony at their property.

Career Woman, Mother, and First Lady of Arkansas

Hillary commenced out as a school member at the University of Arkansas Law School, exactly where Bill was teaching when he ran unsuccessfully for Congress. In 1976, Invoice won his 1st elected position as Legal professional Basic of Arkansas and the couple moved to the money metropolis of Little Rock. There, Hillary started working at the effectively-recognized and politically linked Rose Regulation Firm, where, inside a few a long time, she became the initial girl to be named a complete spouse. She served on the boards of several non-revenue companies and big firms, including as the first feminine board member of Wal-Mart, and was the major breadwinner for the Clinton family members. She also continued functioning on behalf of people, co-founding Arkansas Advocates for Youngsters & Households in 1977, and on political campaigns, serving as Jimmy Carter’s Indiana director of field operations in 1976.
In 1979, Bill turned governor of Arkansas, and in February of 1980, Hillary gave start off to their daughter Chelsea Clinton. As Bill’s career sophisticated, common general public thing to consider centered on Hillary. Viewing her as an mental feminist from Chicago with a productive occupation, a unique previous title from her husband’s (she experienced held her maiden discover when they married), and a fashion a lot of regarded of as bohemian, many associates of the community thought she did not match the mildew of the conventional politician’s spouse and she grew to turn into a concentrate on for criticism. When Monthly monthly bill misplaced his gubernatorial re-election bid in 1981, Hillary took her critics’ comments to coronary coronary heart, adopting the Clinton last identify and creating previously mentioned her personal style to be a whole lot a lot more in making an attempt to hold with group anticipations. She was also instrumental in organizing his comeback campaign of 1983.

The Hillary Clinton Education Reforms in Arkansas

Hillary performed an unusually distinguished position as Arkansas’ 1st girl in the course of Bill’s whole of 5 terms as governor (1979-eighty one and 1983-ninety two). She chaired the Rural Overall health Advisory Committee, doing work to grow health care facilities for the inadequate, and she accomplished hard-fought reforms in general public education and learning as chair of the Arkansas Educational Specifications Committee. In 1983 she was regarded as Arkansas Woman of the Yr, and Arkansas Youthful Mom of the 12 months in 1984 in 1988 and ’91 she attained a location on the Nationwide Legislation Journal’s record of the one hundred most influential legal professionals in The usa. Her perform on education also aided the general public take into account Bill as the “education governor,” and aided elevate his nationwide profile.

Return to Washington and Tough Lessons

In 1993, when Bill was elected America’s 42nd president, the few moved back to Washington. Hillary was the initial 1st Girl to have a postgraduate degree, her personal specialist profession, and her personal place of work in the West Wing of the White Home. And she was the first since Eleanor Roosevelt to take on a prominent function in plan-generating. Her high profile in the administration once again manufactured her a concentrate on for political opposition.

The first week of his presidency, Bill appointed Hillary to head up the Task Pressure on Countrywide Wellness Care Reform — what he hoped would be a cornerstone initiative of his administration. As she had done with schooling reform in Arkansas, Hillary worked with energy and dedication, touring the nation and listening to constituents’ stories and issues. Even so, after back in Washington, she surrounded herself with a near team of advisers and went behind shut doors to draft the program. It was a disastrous approach — a single she would later blame on her political inexperience — that ultimately failed to interpret what the vast majority wanted, and unsuccessful to get potent stakeholders on board.

Derisively referred to as “Hillarycare,” the controversial Clinton healthcare reform program was besieged by a groundswell of opposition, and by September of 1994 the administration deserted it. It was a significant blow to the administration and to Hillary’s ratings as Initial Woman. “She’d been caught out making an attempt to be a co-President,” mentioned Gail Sheehy, author of Hillary’s Choice, in a latest job interview. Hillary had once more uncovered a lesson about balancing her ambitions with the public’s anticipations of their Very first Woman.
Accomplishments as First Lady

For the duration of Bill’s second expression, Hillary cultivated a far more classic profile. She continued to concentrate on well being and welfare issues, specifically people involving young children, and in 1997, supported the passage and rollout of the Condition Children’s Health Insurance System (SCHIP), which expanded health insurance for kids in reduce-income households. She was instrumental in the enactment of the Adoption and Risk-free People Act, legislation that eased the elimination of young children from abusive circumstances.

Hillary aided produce the Office of Justice’s Office on Violence In opposition to Women in 1994, and throughout her travels to more than eighty countries she was a forceful advocate for women’s legal rights. In 1995, throughout an unparalleled tackle in Beijing to the United Nations Fourth Planet Meeting on Women, Hillary recounted globally abuses and declared:

“It is time for us to say listed here in Beijing, and for the planet to listen to, that it is no longer acceptable to go over women’s legal rights as independent from human rights.”

Growing Controversy and Personal Adversity

During her tenure as 1st woman, Hillary contended with a sequence of investigations into the Clintons’ individual affairs, such as in depth inquiries related to the Clintons’ 1979 expense in the failed Whitewater land offer in Arkansas. The Clintons repeatedly refused to turn above private information to media investigators, a strategy Hillary championed. “Hillary’s perspective toward the push,” Gail Sheehy recounted, “was to pull again, to reveal nothing… to preserve the media or anyone else who’s asked queries about their inside of lifestyle at bay.” But this program of action only escalated scrutiny from the Clintons’ political opponents and from the media, and led to the appointment of a special prosecutor. In the course of the formal investigation, Hillary became the very first First Woman to be subpoenaed to testify before a grand jury. In the end, the investigations concluded there was inadequate evidence of wrongdoing.

The Clintons’ personal lifestyle confronted more general public scrutiny with rumors and accusations close to Bill’s extramarital affairs. In 1992, Hillary experienced defended Monthly bill and their relationship in a notable 60 Minutes interview credited with rescuing his presidential marketing campaign soon after the Gennifer Flowers affair. In 1995, as the scandal of Bill’s affair with White House intern Monica Lewinsky unfolded, Hillary won the admiration of the general public through her robust and considerate response. She in the end reaffirmed her commitment to her relationship, Hillary Clinton’s approval rating rose drastically, even as her spouse was in an imminent down-spiral, later leading to what would be known  as the Bill Clinton impeachment. By the time Monthly bill was acquitted in 1999, Hillary was currently creating ideas for her next period, for the initial time concentrating on her very own political occupation.

Senator and Secretary of State

In 1999, nearing the end of Bill Clinton‘s presidency, the Clinton family obtained a home in Chappaqua, New York. The pursuing calendar year, Hillary grew to become the 1st spouse of a president to operate for countrywide elected office. She received the race by a considerable margin, turning into the first woman senator from New York, and she was reelected in 2006 by an even wider margin. In 2008, whilst working for president, she attained the most delegates and major victories of any lady who had operate just before. She was narrowly defeated for the Democratic nomination in a hard and divisive major contest with Senator Barack Obama of Illinois who went on to earn the Presidency. When she agreed to turn into Obama’s Secretary of State, she became the first former First Lady to be appointed and provide counsel within a presidential cabinet. In that role, she has earned higher praise for developing a robust working partnership with her former opponent, touting an immensely positive “Hillary Clinton Approval Rating” before resigning early from the administration.

Hillary has also documented much of her life’s work, challenges, and accomplishments through a vast array of publications, surely impacting the political socialization of many prominent figures today. Be sure to check-out the variety of Hillary Clinton Books on Google Play.